The EV startup has big plans, including robotaxis, to make money.
Don’t write off Lucid yet. The electric car startup known for incredibly cool cars and equally dicey financials has big plans for the future that include expansion into midsize vehicles and robotaxis.
The new midsize platform will yield three new models, beginning with the Lucid Cosmos and Lucid Earth SUVs, the company said during an investor day briefing to outline the product and financial strategy for a company that has been public for almost five years.
The midsize platform is designed to produce vehicles with a starting price of less than $50,000. The first model, the Cosmos, will go into production later this year and is described as the most suburban of the three SUVs, offering exceptional efficiency, space, and performance for upscale buyers. It will be followed by the Lucid Earth SUV for more-adventurous trendsetters seeking efficiency and driving dynamics during the week and a little fun on the weekend. The third and unnamed model is more of an off-road competitor to the Rivian R2.
At the heart of the midsize platform is Atlas, the next-generation drive unit that is even smaller, lighter, and a simpler design for greater efficiency, which is saying something given the company’s existing leadership in the driving-range category. Atlas is also designed to be better while costing less.
More Robotaxis Planned
Lucid also showed the Lunar concept, a purpose-built two-seat robotaxi. Lucid is finalizing a deal with Uber to use the Lunar as an autonomous car, similar to the Gravity robotaxi program. Lucid wants to offer self-driving cars by 2029.
The midsize platform will produce simplified vehicles with fewer parts, making them easier to build. Efficiency remains the company’s core differentiator and Lucid is working to continue to offer class-leading range with smaller battery packs with fewer parts. This is significant given that the battery accounts for 30–40 percent of an EV’s cost.
Bolstering the Bottom Line
Scaling up production will help Lucid’s bottom line, which indeed needs help. Lucid lost $2.7 billion in 2025, generating $1.35 billion in revenue.
The company said it expects to be cash-flow positive later this decade. It expects to earn increased revenue from its software and services and mobility streams while also working to reduce costs. Plans include an AI assistant in its vehicles and improved advanced driver assistance systems. Lucid says it will launch a subscription service in 2027.
“Lucid has already proven its capabilities through technology and product leadership,” said Marc Winterhoff, interim CEO at Lucid since the departure last year of founder Peter Rawlinson. “Today, we’re keeping the same Lucid product and technology DNA intact, while applying increased scale, capital efficiency and cost discipline, and materially reduced costs, to enable a great business with a clear and credible path to profitability and free cash flow, supported by what we are executing now and what we are building for the future.”
The focus this year is on scaling up volume of the Lucid Gravity, expanding the company’s global commercial reach, offering more advanced software and services, cutting costs, increasing manufacturing efficiency, and working toward positive free cash flow. The automaker wants to expand internationally into markets in Europe and Saudi Arabia.