How to Buy a Car at Autorola Auction: A Guide to the Dealer Platform and Purchasing Cars from Europe
Autorola is not a "classifieds board" or a storefront for private sellers. It is a B2B platform for online remarketing, where cars are sold to professional buyers. Autorola itself states that it operates as an online auction and offers a selection of approximately 200,000 vehicles per year, with bidding conducted in a 24-hour auction format.
There are also specifics on geography: the Autorola FAQ mentions the auction operating in 17 European countries. At the same time, the Autorola Group on its corporate page separately indicates that it has subsidiaries in 19 countries, the platform is used by more than 70,000 active buyers, and a notable share of sales is "cross-border" (stated as 21%).
What Is Autorola and Where Do the Cars Come From
The concept of the platform is simple: it connects high-volume sellers with professional buyers.
Regarding the sources of lots, Autorola lists typical categories: commercial fleets, leasing companies, rental companies, new and used car dealers, and other automotive companies.
On the Autorola Group side, this is complemented by a similar description: among the sellers are OEMs, leasing companies, major rental players, and dealer groups.
Who Gets Access to Bidding and Why Private Buyers Usually Cannot Participate Directly
Inside Autorola, the logic is strict: bidding is available only to "approved" dealers.
If you are a private buyer and need delivery to Belarus/Russia/Kazakhstan, the standard approach is to work through an intermediary who already has dealer access and can purchase lots on behalf of a legal entity.
- Bidding is free, but available only to registered and approved dealers, with a commission applied after purchase.
- One of the Autorola.net FAQs explains that to gain access, a company must be registered as an automotive trader (a reference to being listed in the business registry).
- On the Autorola login/registration pages, the same message is repeated: before you can buy or sell, you need to become an "approved dealer", and registration is stated as free.
What Bidding Formats Are Available on Autorola
Autorola does not have a single "auction type". Different mechanics are used across the network's platforms, and this matters because your bidding strategy will differ accordingly.
What is directly mentioned in Autorola materials:
A separate nuance that is often overlooked: if a lot did not reach the reserve price and "did not sell directly at auction", Autorola describes a scenario where the platform contacts the seller after the auction to ask if they are willing to sell at the highest bid below the reserve. Therefore, sometimes it is more important to hold the "top position" than to simply "bid for the thrill of it".
- Live eAuction, 24hour-a-day Auction, and Buy It Now (purchase at a fixed price).
- In the lists of current auctions, types such as Tender Auction — Closed Bids and Bid Or Buy-Now Auction can be found.
Why You Cannot See the Reserve Price
One of the Autorola.eu FAQs provides a straightforward explanation: a visible reserve can become a "psychological barrier" and slow down bidding activity.
And yes, this affects bidding behavior: the first bids often appear "too low" simply because nobody knows the seller's threshold.
How to Buy a Car on Autorola: Step-by-Step Guide
The purchasing process on Autorola consists of several stages.
Get Access
If you are a dealer, you register and go through the approval process. If you are a private buyer, you choose an intermediary who operates through a dealer account.
Select Lots
From here you work as on any B2B marketplace: filters, listing cards, photos, and specific auction conditions. There is no "secret button" — the winner is the one who carefully reads the listing and understands exactly what they are buying.
Place a Bid or Buy at a Fixed Price
Depending on the auction type, you either bid (potentially multiple times) or use Buy It Now.
Wait for the Result and Complete Post-Auction Steps
The Autorola business FAQ mentions that after the auction closes, you receive an email with the result and next steps. After that comes payment by invoice and arranging vehicle collection — this is part of the standard procedure.
Delivery of Cars from Autorola: What the Platform Does and What the Buyer Typically Handles
As a group, Autorola is not limited to "bidding in a browser". The Autorola Group side describes ancillary services: collection/delivery, inspection, preparation/refurbishment, and storage — the typical remarketing infrastructure for fleets and large-scale sellers.
However, delivery to CIS countries almost always becomes a separate project: route, carrier, border crossing, transit, and documents specific to the destination country. In practice, "buying on Autorola" and "delivering to Minsk/Moscow/Almaty" are two different parts of the process.
Why Autorola Is Interesting If You Are Looking for Cars from Europe
In practice, Autorola has several strong points that the platform itself highlights with numbers:
- Scale of inventory — hundreds of thousands of vehicles per year and round-the-clock auctions are mentioned.
- A large network of professional buyers — 70,000+ active buyers in the group.
- A notable share of cross-border sales (stated as 21%), meaning the platform is inherently designed for transactions "between countries".
How WESTMOTORS Helps You Buy a Car Through Autorola
WESTMOTORS helps you purchase a vehicle on Autorola and deliver it to your city:
Lot Selection
We select lots and verify auction conditions for the chosen country.
Cost Calculation
We calculate the total cost before bidding: price, commissions, logistics, and documentation.
Auction Participation
We participate in bidding or purchase at a fixed price (if available).
Delivery and Export
We arrange vehicle collection, delivery, and export documentation.
Full Support
We support the transaction until you receive your vehicle.
Conclusion
Autorola is a B2B auction for professionals, selling cars from leasing, rental, corporate fleets, and dealer networks. Access to bidding is through "approved dealer" status, bids are free, and commissions apply after purchase.
If you are a private buyer, the most practical option is to work through an intermediary who has dealer access and can handle the purchase, logistics, and documentation for your country.
Need options and a delivery estimate? Submit a request — we will prepare a selection of lots and a final cost breakdown.
Autorola is a B2B auction for professionals, selling cars from leasing, rental, corporate fleets, and dealer networks. Access to bidding is through "approved dealer" status, bids are free, and commissions apply after purchase.
If you are a private buyer, the most practical option is to work through an intermediary who has dealer access and can handle the purchase, logistics, and documentation for your country.
Need options and a delivery estimate? Submit a request — we will prepare a selection of lots and a final cost breakdown.
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